Previously, the band tour the United States and Europe playing at state fairs and music festivals with a few headlining concerts thrown in. The tour became a major success with critics and spectators alike, selling out many dates within the United States. After the release of their second studio album, the band toured alongside Katy Perry, Bruno Mars and Enrique Iglesias for the KIIS-FMJingle Ball concert series. Gomez remarked her excitement for the tour and stated that it provided motivation to plan a "big" tour for 2011. During a backstage interview, Gomez remarked that she was conceptualizing the tour as far as stage and production and promised an amazing show with an "epic" stage for 2011. The tour was officially announced on the band's official website in September 2010 to begin in London. The band played their first dates in South America before heading to the United States to perform in festivals.