|“||I am a big fan of Borden’s Milk. I grew up with Elsie and I still think it’s the best-tasting milk today. I think it’s important to help moms and get the word out to kids that milk is a cool, fun drink that helps keep you fueled and ready for whatever you’re up to in your life.||”|
– Selena Gomez on Borden Milk
Borden Milk Products L.P. is a privately held American corporation owned by the Dallas, Texas-based Milk Products LLC, a subsidiary of Grupo Lala.
Selena Gomez is a spokesperson for Borden Milk; she is featured in the campaign's print and television ads.
Milk Products, LLC was formed in 2000, and it licenses the Borden name and Elsie the Cow trademark from Borden, Inc.'s successor company, Hexion Specialty Chemicals. Borden Milk Products' items are available in the following U.S. states: Alabama, Florida, Louisiana, Mississippi, South Carolina, and Texas. Borden Milk products L.P. is a privately held American corporation owned by the Dallas, Texas-based Milk Products LLC, a subsidiary of Grupo Lala.
- Borden Milk gave free downloads of Selena Gomez songs as a special Borden promo.