|“||To be able to make a line for kids and see and pick out the clothing that actually goes in stores has been great. I [worked] on absolutely everything, down to the prices. I think [my work] has definitely paid off.||”|
– Selena Gomez talking about Dream Out Loud in an interview with Famous
Dream Out Loud is a fashion line designed by Selena Gomez.
In October 2009, Gomez announced her plan to launch her own fashion line, called "Dream Out Loud by Selena Gomez". The clothing line launched in the fall of 2010. The collection consists of and features bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials. Gomez said that the line will reflect her own personal style and described the clothing as being "pretty, feminine, and bohemian," and: "With my line, I really want to give the customer options on how they can put their own looks together [...] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important [...] Also, the tags will all have some of my inspirational quotes on them. I'm just looking to send a good message." Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses. Gomez said of the partnering: "When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me. They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it's just about changing a button. They've been so cool about everything." The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed by Adjmi CH Brands LLC; which is the holding company for the brand. On August 30, 2013, Gomez released the fall collection of Dream Out Loud. On May 1st, 2014, Selena released her back to School clothing. The sweatpants and jackets that Selena released with it is personalized and says "Selenators" on them.