|Kill Em With Kindness|
|Featured Artist(s)||Selena Gomez|
|Released||October 9, 2015|
|Writer(s)||Selena Gomez, Antonina Armato, Dave Audé, Tim James, Benjamin Levin|
|Producer(s)||Rock Mafia, Benny Blanco, R3drum|
Kill Em With Kindness is a song recorded by SeleGomez for her sophomore album as a single artist, Revival. The song is about using peaceful actions and through peace fight and overcome our everyday obstacles and limitations.
Tim Sendra of AllMusic picked it as a highlight from the album, remarking that "Gomez sounds most at home." Elysa Gardner of USA Today selected it one of the tracks to download and named it a "groove-driven, electro-savvy track." Sal Cinquemani of Slant Magazine noted that though it "lack of originality," the song is yet a standout. James Reed of Boston Globe called it a "dance-floor catnip," while Dave Hanratty of Drowned In Sound named it a "laser-focused sugar rush," adding that "Gomez succeeds in laying down a winning pop gauntlet." Mikael Wood of Los Angeles Times noted that "what’s remarkable is how steadied she seems by such a facile conviction." Katharine St. Asaph of Time labelled it "au corant", which according to him "stirs a tropical-house breeze not dissimilar from Justin Bieber's recent 'What Do You Mean?'." Jia Tolentino of Spin wrote that the track works for addressing the viewing public, calling it a "hustling little posi-heater." Lindsay Haddox of Music Times was positive, calling it "a very simple song but it's very catchy and fun. [...] [I]t's upbeat and has a fun chorus that makes you just want to dance, which is something the radio is full of these days. Another plus, it sends such a positive message out so that would be nice to see playing on the radio." Mike Wass of Idolator referred to it as a "triple threat’s measured missive to haters," noting that the message "is a powerful stance in the age of online-bullying, Twitter beefs and messy open letters."
The music video was released on Vevo on June 6, 2016. It was directed by Emil Nava and shot in black-and-white. It starts with the singer in a photoshoot set, "wearing a slinky, satin slip with a drape-y robe falling off of her shoulders as she smolders on a stool in front of a gray backdrop." The scenes are intercepted with "dramatic shots of bullets and blood-dripped flowers flash across the frame." The video also features several dancers performing interpretive moves, and later "Gomez begins to shed layers of her clothing, at one point wearing just a corset and underwear."
Billboard Staff called it "artful", while Ryan Reed of Rolling Stone named it "dramatic". Gabriella Salking of V went on to call it "intimate and sultry." Some critics compared the video to hair commercials.
The video surpassed 100 million views after only 40 days from its release, making it Gomez's fastest video to do so.
Credits and personnel
- Recorded at Rock Mafia Studios, Los Angeles, California
- Mixed at Mixstar Studios, Virginia Beach
Credits adapted from the album's liner notes.
|Austria (Ö3 Austria Top 40)||32|
|Belgium (Ultratip Flanders)||20|
|Belgium (Ultratip Wallonia)||2|
|Canada (Canadian Hot 100)||14|
|Czech Republic (Rádio Top 100)||16|
|Czech Republic (Singles Digitál Top 100)||13|
|Germany (Official German Charts)||39|
|Hungary (Rádiós Top 40)||7|
|Hungary (Single Top 40)||23|
|Latvia (Latvijas Top 40)||19|
|Lebanon (Lebanese Top 20)||13|
|Netherlands (Single Top 100)||36|
|New Zealand (Recorded Music NZ)||28|
|Poland (Polish Airplay Top 100)||10|
|Slovakia (Rádio Top 100)||49|
|Slovakia (Singles Digitál Top 100)||16|
|Scotland (Official Charts Company)||23|
|Switzerland (Schweizer Hitparade)||18|
|UK Singles (Official Charts Company)||35|
|US Billboard Hot 100||39|
|US Mainstream Top 40 (Billboard)||15|
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