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Send It On

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Send It On
Send It On
Featured Artist(s) Selena Gomez
Demi Lovato
Jonas Brothers
Miley Cyrus
Released August 11, 2009
Recorded 2009
Genre Pop
Format Promo, digital download
Length 3:26
Label Walt Disney Records
Writer(s) Adam Anders, Nikki Hassman, Peer Åström
Producer(s) Adam Anders, Peer Åström

"Send It On" is a pop song performed by American recording artists Selena Gomez, Miley Cyrus, the Jonas Brothers and Demi Lovato. The group, billed as Disney's Friends for Change, stems from Disney's environmental initiative of the same name. "Send It On" was written by Adam Anders, Nikki Hassman, and Peer Åström and produced by Anders and Åström. The song was released on August 11, 2009 by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The ballad has predominant power pop characteristics and is lyrically about passing on an environmentalist message.

The song garnered mixed to average reviews from critics, who noted that the lyrics make no mention of the environment. The song received airplay only on Radio Disney and peaked at number twenty on the Billboard Hot 100. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them.

Background

Initially known as "Pass It On", the song was written by Adam Anders and Nikki Hassman in collaboration with Peer Åström. The four artists went through several recording sessions in early April 2009. Each person shared their opinion in regards to the song and Disney's Friends for Change in an interview with Access Hollywood. Joe Jonas said that the song is one with a "great message." He added that the song is about helping the Earth in whichever way possible and that it is mainly about letting "everyone know." Joe Jonas said the song even reminds oneself to be more eco-friendly. Gomez stated,

If I could describe the feeling of performing 'Send It On,' it would have to be very empowering. It's more of a power you can't control. It's very sweet and it's got a message behind it. And I think that's what makes it really beautiful, because it's not just about us wearing cute clothes and performing on the stage, it's about us giving this message.

Cyrus mentioned that her favorite part to record was the line "One spark starts a fire." Cyrus said she "loved" the line because it was true for her and that if children send on the message, everyone will know. She also believed that they were "encouraging kids to do it", which she found inspirational. Lovato stated: "It's very important to us to be good to the environment" and that the song is a part of a "big movement" that they are attempting to achieve. Kevin Jonas said it was a "big honor" and that "the vibe [...] is great" because they have "all known each other for years now." Nick Jonas said that the song is just about "taking those tiny steps" that could make the Earth better.

Composition and lyrics

The song is set in common time with a ballad tempo of 90 beats per minute. It is written in a key of A major. The group's vocals span three octaves, from E3 to C#6. The song has the following chord progression, A–F#m–C#m–E5.

The song is sung from a first person viewpoint, allowing an audience to "internalize" the message—which involves everybody—by singing the word "we" together. "Send It On" commences with acoustic guitars and then transitioning to violins. Miley Cyrus and Nick Jonas together sing the first verse, "A word’s just a word till you mean what you say." Then the two sing the first chorus together. Demi Lovato and Joe Jonas then sing main lines of the second verse with the other group (Miley Cyrus and Nick Jonas) singing, "If we take the chances to change circumstances." Then, Selena Gomez and Kevin Jonas also join in the second chorus and sing the third verse. For the rest of the song the six of them sing. The overall theme and message of the song is to encourage to pass on the environmental pledge; this can be heavily interpreted from the lines: "Just one spark starts a fire."

Reception

Critical reception

"Send It On" received average critical reviews. Bill Lamb of About.com stated: "The song may sound a bit tedious. It's not likely to be much more enduring than the typical American Idol winner's finale song. However, the purchase of this song is for a very good cause." Gina Sepre and Whitney English of E! said that the song was Disney's take on "We are the World" by a super-group billed as USA for Africa, a group which included successful acts such as Michael Jackson and Diana Ross. Leo Hickman of The Guardian criticized the artists as hypocritical and the song's lyrics as ineffective, noting that "there are no references at all to the environment to be found within the song," as opposed to Cyrus's song "Wake Up".

Chart performance

The song received mediocre airplay due to it not being released for mainstream radio and only Radio Disney. However, the song debuted at number nine on Hot Digital Songs which led to it making into the Billboard Hot 100, issue dated August 29, 2009. "Send It On" debuted and peaked at number twenty in the Hot 100. It then fell to number twenty-one, and stayed on for three more weeks before falling off.

Music video

On June 6, 2009, Lovato confirmed to be on set of the corresponding music video to the song, via her official Twitter account. The music video to "Send It On" was first seen on Disney Channel on August 14, 2009.

The music video begins with Miley Cyrus and Nick Jonas sitting on the edge of a dark stage where Nick, also playing the acoustic guitar, and Miley singing the first verse. The video then changes to the two walking onto the brightly lighted stage, singing the chorus, and then being joined by Demi Lovato and Joe Jonas who sing the second verse. The entire group is then shown on the stage as they sing the chorus. Kevin and Joe Jonas then remove a curtain covering the background of stage to reveal a sky-painted backdrop in which Selena Gomez and Kevin Jonas proceed to sing the third verse. The ending of the video follows the entire group running out of a large stage door and through a "park-like" setting while finishing the song. A crowd of minors also begin running behind the group. The video ends with the group jumping onto and sitting on a couch in the middle of the park with the crowd stopping in the background.

Lyrics

[Verse 1: Nick and Miley]
A word is just a word
Til you mean what you say
And love isn't love
Til you give it away
We've all gotta give
Yeah something to give
To make a change

[Chorus: Nick and Miley]
Send it on, on and on
Just one that can heal another
Be apart
Reach your heart
Just one spark starts the fire
With one little action
The chain reaction will never stop
Make it strong shine a light and send it on

[Verse 2: Demi and Joe]
Just smile and the world
Will smile along with you
That small act of love
That's meant for one will become two
If we take the chances
To change circumstances
Imagine all we can do if we..

[Chorus: Everyone]
Send it on, on and on
Just one that can heal another
Be apart
Reach your heart
Just one spark starts the fire
With one little action
The chain reaction will never stop
Make us strong shine a light and send it on

[Bridge: Selena Gomez]
Send it on...
There's power in all of the choices we make
So i'm starting now there's not a moment to waste
A words just a word
Til you mean what you say
And love isn't love
Til you give it away

[Chorus: Everyone]
Send it on, on and on
Just one that can heal another
Be apart
Reach your heart
Just one spark starts the fire
With one little action
The chain reaction will never stop
Make us strong shine a light and send it on

[Chorus: Everyone]
Send it on, on and on
Just one that can heal another
Be apart
Reach your heart
Just one spark starts the fire
With one little action
The chain reaction will never stop
Make us strong shine a light and send it on
Shine a light and send it on
Shine a light and send it on

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