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I had been waiting to do my dream tour. So, I have envisioning what I wanted everything to look like. I had a big meeting with everyone and I told them exactly what I wanted. I got lucky, and they were able to bring my idea to life for me.
On March 23, 2011, Hollywood Records announced through a press release that Selena Gomez & the Scene would be touring in the United States during the summer of 2011. The first show confirmed was at the Orange County Fair in Costa Mesa, Calif, while sales started on April 2, 2011. "I am so excited to see my incredible fans on tour," Gomez said in a statement that confirmed the tour name as We Own the Night Tour. "We're working on a great production and set lists including some surprise covers. I want to make sure everyone has a fun time." The surprise cover was later revealed to be a tribute to American recording artist Britney Spears. Gomez further stated that Spears' Dream Within a Dream Tour was the first concert she attended. Nearly 30 tour dates were confirmed a few days later. When asked about the tour, Gomez stated
"I am very excited to be on my first headlining tour. I'm nervous more than anything because I feel like there's going to be a bit of expectation [...] I am so excited to see my incredible fans on tour. We're working a great production and set lists, including some surprise covers. I want to make sure everyone has a fun time. [...] I think with this whole tour, I'm trying my best to be as creative as possible," she explains. "So, there's going to be a production, there's going to be videos, effects, dancers, a lot of glitter... I just wanted to make it feel like a rave."
Selena Gomez & the Scene's third tour was a headlining tour that grossed over $27.2 million at 60 shows. The tour was a worldwide one, but mostly performing in the United States, Canada, Panama, and a couple of South American countries. It was the group's most successful tour, almost selling all of their tickets, which in total were nearly 389,000. It also ranked #18 at Billboard's Top 20 Highest Grossing Tours in 2012, making about $450,000 per venue.